The Top 10 Men’s Fashion Ad Campaigns of 2024

In 2024, men’s fashion campaigns showcased their unique power to extend beyond mere sales drivers to act as pivotal extensions of a brand’s creative ethos. Despite menswear comprising a smaller portion of total sales for many brands, the best men’s campaigns leveraged the same level of investment, resources, and ingenuity typically reserved for women’s fashion – illustrating the power of menswear not just to drive sales for a new demographic, but to powerfully extend a brand’s creative world and consumer engagement.

Many of the year’s best campaigns drew on subtly progressive reinterpretations of classic menswear traditions. This was vividly seen in Dolce & Gabbana’s collaboration with Steven Meisel, which underscored the brand’s return to sleek sophistication, and in Louis Vuitton’s adventurous visuals that complemented Pharrell Williams’ westernwear inspiration. Dior, tapping into the ballet flat trend with a new perspective, elegantly connected its menswear line to its historic dance affiliations, emphasizing a sophisticated and artistic aesthetic.

Other campaigns were richly cinematic. Saint Laurent revisited a landmark moment from its archives – the Spring 1999 campaign by Mario Sorrenti during the Alber Elbaz era – continuing to explore the cultural influence of Renaissance and Baroque painting while embracing a liberated vision of sensuality. Hedi Slimane debuted his Summer 2025 collection for Celine with a richly atmospheric exploration of vintage British collegiate style, while Kody Phillips was out for blood as he referenced 70s action films.

Here are The Impression’s picks for the Top 10 men’s ad campaigns of 2024, as selected by our editorial team.

Table of Contents

Celine

Summer 2025

Creative Director | Hedi Slimane
Makeup | Aaron De Mey
Hair | Esther Langham
Colorist | Alex Brownsell
Set Designer | Sean Thomson
Casting Director | Natalie Hazzout
Models | Artie Aylott, Blake Miller, Boubacar Ndongo, Casper Tyborn, Felix Roxburgh, Gideon Adeniyi, Isaac Lanes, Jeongjun Lee, Jules Nassen, Max Carnegie Brown, Owen Stanfield, Piers Rochford, Sanjaya Saz, Sidy Sylla, Victor Lefevre, and William Court