Isamaya Ffrench’s 16 Fall Fashion and Beauty Essentials to Add to Cart

Over the last decade, Isamaya Ffrench has been at the forefront of the beauty industry.

The makeup maven, who hails from Cambridge, England, initially studied product design at Central Saint Martens and joined the London-based Theo Adams Company as a performer before entering into the body painting and makeup space. Since then the interdisciplinary artist has become known for her innovative approach to creative direction and makeup artistry, as seen on the runways of Thom Browne and Vivienne Westwood; in dozens of editorial publications, and on celebrities including Madonna, Bella Hadid, Rihanna, Rosalía and more. She was the global beauty director of Burberry Beauty in 2020; launched Byredo makeup as its creative director for three years, and previously worked with Off-White beauty as its creative director. In 2022, Ffrench founded her namesake cosmetic brand Isamaya, which has gained a following for its innovative line of makeup and skin care and tongue-in-cheek product designs.

As WWD Weekend’s September guest editor, Ffrench expands on her bold, experimental and boundary-pushing aesthetic and shares her 16 fall fashion and beauty essentials, spanning from emerging designers’ sexy garments to head-turning accessories to add to cart this season.

Knwls Gtr Dress in Pale Olive

“Nothing beats a Knwls piece when you want cool and sexy at the same time. Modern classics that I will wear forever,” Ffrench says.

Vyrao Mini Woo: The Sixth Fragrance

“All of Vyrao’s perfumes, candles and incense sticks on rotation. Such a beautiful brand and founder.”

Onrushw23fh Twirl Miniskirt in Mudwash Denim, Available at APOC Store

“I discovered this Spanish brand a year ago and I love their twisted pieces. You can wear that skirt over leggings during the day and with bare legs in the evening.”

Port Tanger Uns Frame Sunglasses

“I love colored lenses when it comes to sunglasses and I have a few from Port Tanger, which I love because they’re sleek, chic but never boring.”

Miista Hester Black Belt Blazer Jacket

“I love items that can fit many styles and be dressed up or down. Also living for this low-slung belt.”

Alan Crocetti Clear Crystal Sharp Alien Ear Cuff

“I’ve got this killer stone as a ring and it’s a real head turner, so of course I had to have the matching cuff.”

Allies of Skin The One SPF 50 Invisible Sunscreen Gel 

“If you only want to spend your money on one beauty thing, it’s got to be SPF50.”

Charles Jeffrey Loverboy Ears Balaclava

“I have three oriental cats, and with this beanie I can claim the official Mother title.”

Soft Skin Latex x Pristine Jeans, Available at APOC Store

“You couldn’t find a cooler independent shop if you tried. I get the most unique gifts from APOC for my friends but these latex trousers I’d keep for myself.”

Cruda Amanda Boots

“I’ve got so many unique shoes from this incredible Mexican brand and they’re showstoppers. Their massive platforms give you height without the discomfort of heels. I hate heels.”

Gezeiten Serums

“Absolutely obsessed with the German brand Gezeiten. Their high-quality creams have become a reason to set up a nightly routine. So is looking at their ever so calming Instagram feed.”

Alexander Wang Twyst Crossbody Bag in Memory Leather

“If you’re tired of having 15 black bags in your wardrobe, buy this one. I love a crossbody.”

Entire Studios Gres Top in Peachskin

“I order most Entire Studios tops in three colors each….They’re so easy, comfortable and timeless. I guarantee they will become everyday staples.”

Vibram Groundsplay Men’s Shoes in Acid Green and Black

“I haven’t worn much other than my Vibrams over the summer….If you’ve never tried them on, you won’t believe how comfortable they are. Love them or hate them, they turn heads every time.”

Isamaya Microbial Gel [Primer]

“Kombucha for your skin!”

Entire Studios Juno Coat in Cream

“I mean, who doesn’t want a vegan yeti coat for winter?”