A look at the models’ full beauty treatment

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A look at the models’ full beauty treatment

The iconic Victoria’s Secret Fashion Show is officially back after a six-year hiatus. While a few things have changed, the models still receive a top-notch and glamorous treatment before the event. HOLA! USA had exclusive access backstage ahead of the show, where the Victoria’s Secret models were being pampered and prepped from head to toe. 

It’s a flurry of beauty professionals, makeup artists, hairstylists, and nail technicians working together to ensure the models are runway-ready. Here’s a peek at everything that goes on before the models step out in front of the world.

(L-R) Jasmine Tookes, Paloma Elsesser, Barbara Palvin, and Ashley Graham prepare backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024, in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)© Arturo Holmes
(L-R) Jasmine Tookes, Paloma Elsesser, Barbara Palvin, and Ashley Graham prepare backstage at the Victoria’s Secret Fashion Show 2024 on October 15, 2024, in New York City. (Photo by Arturo Holmes/Getty Images for Victoria’s Secret)
Rania Benchegra prepares backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024, in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)© Arturo Holmes

The Early Start: Beauty Treatments Begin at 7 a.m.

The magic begins early—between 7 and 8 a.m., to be exact. Backstage, dozens of professionals set up their stations and get to work. Each model’s transformation takes hours, and for good reason. It’s not just about looking good; it’s about feeling confident and radiant. The day is about ensuring that the models, also known as Victoria’s Secret Angels, receive a comprehensive beauty treatment.

Atmosphere in hair and makeup backstage for the 2024 Victoria's Secret Fashion Show at Duggal Greenhouse on October 15, 2024 in Brooklyn, New York. (Photo by Taylor Hill/WireImage)© Taylor Hill

Nails: Manicures and Pedicures to Perfection

The models are treated to immaculate gel manicures and pedicures. With dozens of manicurists and pedicurists on hand, each model’s nails are carefully shaped, buffed, and painted in the perfect shade. Gel polish is the go-to for its glossy finish and long-lasting wear, ensuring the models’ nails stay flawless during the show.

Gigi Hadid in hair and makeup backstage for the 2024 Victoria's Secret Fashion Show at Duggal Greenhouse on October 15, 2024 in Brooklyn, New York. (Photo by Taylor Hill/WireImage)© Taylor Hill

Hair: Blowouts, Extensions, and Wigs

When it comes to hair, every detail is kept from chance. Hairstylists work their magic by giving models voluminous blowouts, fresh haircuts, and perfectly placed hair extensions to add extra length and body. 

A model prepares backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024 in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)© Arturo Holmes

For some, wigs are installed to complete their look. For 2024, each model’s hairstyle is customized to match their natural texture and persona, adding for the first time an avant-garde look while departing from the cookie-cutter signature Victoria’s Secret waves.

Makeup: Glam with a Natural Twist© Nina Westervelt

Makeup: Glam with a Natural Twist

Makeup artists focus on enhancing the models’ natural beauty with glamorous yet understated looks. The goal is to create flawless, glowing skin with soft, smoky eyes and neutral lips, allowing the models’ personalities to shine. Touch-ups are constant to ensure everything stays picture-perfect under the bright runway lights.

Eyebrow Shaping: Defining the Look© Nina Westervelt

Eyebrow Shaping: Defining the Look

Brows are a key feature for Victoria’s Secret models, and experts are available to shape them to perfection. Whether opting for a bold, defined brow or a softer, more natural look, the eyebrow-shaping process ensures that each model’s face is beautifully framed. Brow shaping has become an essential part of the pre-show routine, as it subtly yet significantly highlights the models’ features.

2024 Victoria’s Secret Fashion Show Behind the Scenes
Skincare: A Glowing Complexion Is Essential© Nina Westervelt

Skincare: A Glowing Complexion Is Essential

Healthy, glowing skin is the foundation for every look on the runway. That’s why skincare is prioritized before any makeup is applied. Models are treated to hydrating face sheet masks designed to deeply nourish the skin and provide a radiant glow. For some, dermaplaning is also part of the prep—a skin care treatment that exfoliates the skin and removes peach fuzz, creating a smooth base for makeup.

Candice Swanepoel prepares backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024, in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)© Arturo Holmes

Spray Tans: The Iconic Glow

The Victoria’s Secret glow is famous worldwide, and spray tans play a huge part in achieving that sun-kissed look. Models are given custom spray tans that complement their skin tone, providing a natural, radiant glow. The tans are carefully applied to ensure even coverage, giving the models that beachy, golden finish that has become synonymous with the show.

Vittoria Ceretti prepares backstage during the Victoria's Secret Fashion Show 2024 at Duggal Greenhouse on October 15, 2024 in Brooklyn, New York. (Photo by Theo Wargo/Getty Images)© Theo Wargo

The Final Touches

With the finishing touches in place—final hair, makeup, and nail touch-ups—the models are ready to hit the runway. The backstage atmosphere is a mix of excitement and focus, with beauty professionals ensuring that every detail is flawless. From the intricate hairstyling to the precise brow shaping, every step of the beauty process is designed to create the stunning looks Victoria’s Secret is known for.

Gigi Hadid prepares backstage at the Victoria's Secret Fashion Show 2024 on October 15, 2024 in New York City. (Photo by Arturo Holmes/Getty Images for Victoria's Secret)© Arturo Holmes

As the hours of preparation come to a close, the models step out, confident and radiant, ready to wow the world once again.

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