7 Major Beauty Trends Set to Take Over in 2026

Fashion month is a whirlwind, but it’s a creative, inspiring, and era-defining whirlwind. The four weeks of fashion-and-beauty madness began with New York Fashion Week, followed directly by London, Milan, and Paris (in that order). Who What Wear’s intrepid team of editors covered hundreds of shows, delved into new and old designer collections, and boldly stationed ourselves amid backstage chaos. At the end of it, we were exhausted, but more importantly, we knew all the major trends that are heading our way come 2026.

This year, it seems we’ll see a mix of old and new trends collide. There are wearable looks, like windswept hair and winged eyeliner, that are making their way back to peak relevancy. Then, there are the new, bold, and editorial looks that demand attention. Think statement-making lipstick (I mean that quite literally) and next-level, doll-like lashes. Ahead, see the seven most major beauty trends from spring/summer 2026 fashion month.

Next-level lashes collage

(Image credit: Launchmetrics; original collage by Clara Shader-Seave )

The first trend is all about rebuking the minimalist, “clean-girl” makeup look that’s been almost omnipresent on social media over the last couple of years, and swapping it with bold, look-at-me lashes. Backstage at Ulla Johnson’s NYFW show, models wore gold-dipped lashes (created by combining gold eye shadow with a mixing medium). At Mossi’s PFW presentation, models were spotted with impossibly long, doll-like ones (a validation that we’re smack-dab in the middle of baby-doll fall). Similarly, at Harris Reed’s LFW presentation, models wore feathery, avant-garde falsies that reached well past their brows. Meanwhile, at Collina Strada, clusters of bright-pink lashes were placed on the outer corners of the models’ eyes.