16 Key Trends to Know for Spring/Summer 2026

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16 Key Trends to Know for Spring/Summer 2026

And just like that, the spring/summer 2026 collections have landed. And what a season it has been! With an unprecedented amount of new creative leadership (this season has colloquially been referred to as “the big reshuffle”), it has been one of, if not the, most exciting periods in fashion in the decade I have worked in the industry. A season of grandeur, glamour and some surprises, from the trends that hit, to those that missed, new accessories, aesthetics and approaches to dressing, there’s no doubt that people will speak about S/S 26 for years to come.

Let’s begin with leadership, because we can’t talk about S/S 26 without reflecting on the mass change in design heads across the industry. With 16 new creative director titles at major designer houses (and even more at those that are smaller), there were a lot of eyes on this season. From Jonathan Anderson’s debut at Dior, Louise Trotter at Bottega Veneta and, of course, Matthieu Blazy at Chanel, it would be fair to say that new leaders will have felt an increased pressure to make a mark, and certainly an impact amongst the sea of new ready-to-wear collections.

“The wave of new creative leadership is creating real excitement rather than disruption. We’re already seeing strong, confident reactions from clients, especially to Chanel and Dior. Several of the debut (and sophomore) shows have seen us reach record pre-order levels with our VICs (Very Important Clients), which gives us a clear indication of how the wider public will respond once collections launch,” says Simon Longland, Harrods’ director of buying for fashion.

Models on ss26 runway

(Image credit: Launchmetrics: Chanel show)

Whilst many debuts made an impact, critics across the industry have widely marked Blazy’s first runway for Chanel as the frontrunner. With an epic collection of around 80 complete looks, he was able to bridge the gap between classic Chanel and the desires of the modern woman—something that the house has struggled with since the death of its previous creative director, Karl Lagerfeld, in 2019.