Ahead of the spring wedding season, demand for ceremony looks such as guest looks and self-wedding f..

Ahead of the spring wedding season, demand for ceremony looks such as guest looks and self-wedding fashion is increasing. According to Taste Select Shop 29CM(209cm) on the 28th, the search volume for keywords related to “guest look” and “self-wedding fashion” more than doubled from the same period last year from March 1 to 21. By product, one-piece and blouse transactions increased by 20% and 30% year-on-year, respectively, while clutch bags and slacks surged by more than 80%.

This is due to the spread of self-wedding culture that values practicality, and the number of prospective brides who prefer female designer-branded dresses instead of expensive dresses for wedding photography has increased. Party culture that enjoys anniversaries such as first-birthday parties and bridal showers has also been established, and interest in the ceremony look is increasing.

Reflecting this trend, 29CM will hold a special exhibition of ’29 CEREMONY’ from March 31 to the 13th of next month. At the event, designer brands popular with female customers such as △ Deaperture △ DePound △ Lamerey △ Luebvre will participate to showcase new 25SS products and best products at up to 80% discounts.

In this special exhibition, women’s brand’s new spring products, which are noted in 29CM, can be seen first with discounts. It also operates Brand Week, which spotlights more than 120 brands every week and provides additional 10% discount coupons for each brand. Seventeen brands, including Duell, Jolilade, and Comorebi Museum, will pre-release new Ceremony Look products at 29CM during the special exhibition. In addition, a 12% discount coupon and a discount coupon worth up to 30,000 won will be provided for purchases of 200,000 won or more.

In particular, on March 31, the first day of the exhibition, the 29 edition, which was collaborated with actress Lim Hyun-joo and female miscellaneous goods brand Lemme, will be pre-released on the live content ’29 Live’. On April 1st and 7th, Renina, ArchiveApk’s 25SS ceremony items will be introduced as live specials. Various ceremony fashion styling contents tailored to female customers’ tastes such as casual, modern, and romantic will also be introduced separately.

A 29CM official explained, “As wedding preparation costs have recently risen to the point where the word ‘wedding plating’ has been said, more and more young people are looking for substantial self-wedding dresses, guest looks, and anniversary costumes that suit their tastes.”