24 Best Places to Buy Wedding Dresses Online in 2024
Brides on a budget, we’ve got you covered! Lulus is our go-to online store for on-trend wedding dresses that won’t break the bank. Bridal designs in graphic lace, dreamy organza, and body-skimming stretch knit will only set you back $100 or less. Besides the affordable prices, we love how easy it is to shop on the site. Lulus organizes its designs into different dress codes, fabrics, and styles (think boho vs modern). One of the disadvantages of online shopping is getting overwhelmed by too many options, but Lulus lets us focus on what we are looking for. Whenever a dress we like is out of stock, the site recommends nearly identical styles to shop for.
Depending on your budget, you may have some room left to grab one of Lulus’s adorable little white dresses for your wedding reception outfit change. The shoe selection is also superb, and we’ve had heels from Lulus last us more than five years. It’s easy to get free standard shipping by simply spending $50. Technically, orders can be returned within 30 days of delivery, but to get free return shipping, they must be sent within 10 days. This isn’t our favorite return policy on this list, but with low retail prices, we are okay with being more on top of our returns (or paying the $7 for return shipping).
Size Range: XXS–3X | Shipping: Free standard on $50+ | Returns: Free within 10 days
Anthropologie has bridal styles for the boho bride, the classic bride, the plus-size bride, and the bride on a budget. When browsing the site or the racks in-store, expect to find fresh and exciting styles from significant designers such as Jenny Yoo, Watters, and Amsale. Brides looking for ultra-feminine creations can expect to find gowns made of tiers of cascading ruffles and soft tulle designs dotted with floral embroidery. For the traditional bride, check out Anthropologie’s modern takes on the classic ball gown.
Another factor that differentiates the retailer is that it merges online and in-person shopping. You can browse dresses online and then make a free appointment to try them at your local Anthropologie store. This has saved us time since we weren’t blindly going to a bridal salon with no clue what styles were available.
Whether you’ve found the dress through one of the brand’s online consultants or by browsing the site, Anthropologie also makes it easy to build out your wedding day look with many gorgeous accessories. You’ll find everything from “something blue” shoes to exquisite cathedral-length veils.
Size Range: 0–26 | Shipping: $15 for wedding gowns and bridal sets | Returns: Within 30 days; $6 fee
If you’re hoping to shop for your entire wedding day ensemble in one place, look at Nordstrom. The major retailer carries a small collection of wedding gowns that are available online, featuring big names like Tadashi Shoji and Amsale. If you’re looking for a pop of color for your rehearsal dinner dress or any party in between, head over to Nordstrom’s Designer Collections. Take your pick of embroidered cocktail dresses perfect for a black-tie wedding or shop laid-back styles suited for a summer or destination wedding.
Most wedding dresses are available only in selected stores, but once you’ve found a dress you’d like to try on, you can book an appointment at one of Nordstrom’s in-store wedding suites. You can also get your dress altered directly at Nordstrom. We’re all for one less errand to run.
Yet our favorite thing about shopping at Nordstrom is that it has the best shipping and return policy of all the retailers on this list. All orders ship for free, and you get unlimited, free returns. Yup, there is no time limit on when you can return an item (we’ve returned plenty of items months later). We know one of the most complex parts about returns is finding the time to ship it back, but Nordstrom makes the process easier by letting you drop off your returns curbside at a store location. You don’t need to print the return label when shipping by mail. Bring the package to a USPS location; they can scan a QR code and print the label for you. Without all the headaches of shipping and returns, ordering the same item in multiple sizes makes it easier to get the best fit.
Size Range: 00–28, petite and maternity available | Shipping: Free standard | Returns: Free
Whether you’re throwing a laidback backyard wedding, getting married at city hall, or eloping, Reformation has a wedding dress for you. Minimalist brides will love Reformation’s selection of unfussy slip dresses, and modern brides will gravitate towards the brand’s simple silhouettes. If you’re a bride with a bohemian sensibility, you’ll adore Reformation’s flowy frocks and mini dresses. Surprisingly, the site doesn’t list customer reviews, one of our biggest pet peeves when shopping online since we like the feedback on how pieces look and feel in real life. But we’ve learned to size up from experience.
Reformation offers free shipping and returns on all orders, and it’s important to note that no-frills are involved, even when shipping a wedding dress. One of our editors was disappointed to find her wedding dress folded, pressed down, and shipped in a small envelope. Be prepared to steam your dress once it arrives to try it on and see how it truly fits. Want to avoid the pomp and circumstance of trying on wedding dresses in person and waiting months for your gown to be made and shipped? In that case, you’ll appreciate Reformation’s fast and casual shopping experience.
Size Range: XS–3X, petite available | Shipping: Free standard | Returns: Within 30 days
Between the lightning-fast shipping and the affordable price ranges, Amazon is a go-to online shopping source across all categories, from fashion to beauty to home goods and everything in between. And yes, that includes wedding dresses! Whether you’re throwing a budget-conscious wedding or you need a dress in a hurry (hello, Prime shipping!), Amazon offers a slew of white gowns to choose from, starting at just $34.
From glamorous silk dresses and classic ballgowns to reception-ready minis, brides can find a frock for any formality, venue, and season. Plus, you’ll find a range of sizes from XXS up to 5XL. Not only that, but Amazon is also an excellent source for all of your wedding accessories, such as a veil, hair pins, or bridal clutch.
Size Range: XXS–5XL | Shipping: Free 2-day with Prime membership | Returns: Free returns
Like Lulus, ASOS offers many trendy yet affordable wedding dresses. To prevent decision paralysis, there are filters for different dress styles, necklines, and lengths, including sleeve length. We also appreciate the decent selection of maternity, petite, and plus-size wedding dresses. One of our favorite features is the videos of models wearing the items. This gives us a better idea of how a dress moves and fits from all angles, key insights when shopping online. Though the dresses are not as expensive, they still are high quality and have earned us many compliments over the years.
ASOS is our go-to for online shopping, not just bridal, because it makes shipping and returns fast and convenient. It’s easy to meet the $49.99 minimum to get free shipping, and the retailer can ship orders to UPS or Nordstrom for pick-up. We like this option when ordering precious items like a wedding dress since we don’t have to worry about the package getting lost or stolen from our doorstep. Wedding dresses come on a hanger packed in a special garment bag. Returns are free through UPS, but you must print the label, which can be a hassle living without a printer.
Size Range: 0–26, petite available | Shipping: Free standard on $50+ | Returns: Within 28 days
Throwing a chic courthouse wedding? If you’re tying the knot at city hall, Shopbop’s selection of wedding dresses won’t disappoint. Prepare to be obsessed with simple slinky slips from Olivia Von Halle, structured statement-making styles from Hellesy, and affordable mini dresses from WAYF. Take a look at the impressive and heavily beaded designs from Marchesa Notte and the bridal brand Costarellos. If you need a dress for a destination wedding or want some fantastic outfits for your honeymoon, delight in supremely light cotton pieces from LoveShackFancy and Zimmermann. While at it, browse Shopbop’s jewelry collections and shop around the gift boutique, where you’ll find items like adorable makeup cases and hair accessories that make great bridal party gifts.
Shopbop hosts more sales than other luxe retailers, even on designer items, which we love. If you have Amazon Prime, the free two-day shipping has saved us many times when we needed a dress for a last-minute party or the dry cleaners suddenly decided to close right before a wedding.
Size Range: XXS–2XL | Shipping: Free 3-day | Returns: Within 15 days
Specializing in sizes 14 to 28, Eloquii recently launched a bridal collection, and we want it all. The collection spans wedding gowns, pantsuits, jumpsuits, and accessories like bridal belts and gloves, which can be especially hard to find in inclusive sizes. Constantly pushing the envelope, Eloquii even has ball gowns in pink and black hues for the non-traditional bride.
Unfortunately, the bridal collection is not included in the site’s sales or discounts. Even though the dresses are not made to order, they take five more business days to ship, so please be aware of that and give yourself plenty of time to receive your order.
Size Range: 14–28 | Shipping: Free standard on $125+ | Returns: Within 14 days; shipping fee
Net-a-Porter boasts a stylish collection of wedding-worthy dresses like architectural gowns by Gabriela Hearst, classic silhouettes from Brandon Maxwell, and light and lacy midis from Self-Portrait. Once you’ve found the one, check out the rest of Net-a-Porter’s bridal selection, and you might just find the perfect rehearsal dinner jumpsuit or after-party separates. If the groom shares your excellent taste in fashion, head over to MrPorter and send some suit and tuxedo options his way.
Net-a-Porter excels at creating a luxury shopping experience while shopping online. Even when we ordered regular, non-bridal items, the clothes arrived in garment bags and hangers. Those living in New York City can enjoy premier shipping, including same-day delivery within two hours. Think Prime but for designer clothes. Returns are also seamless, with the option to schedule a free returns pickup, so there’s no need to leave the house.
Size Range: 00–18 | Shipping: Free standard | Returns: Within 28 days
You know Revolve for its chic and sexy dresses, but you may not have considered this retailer when it comes to shopping for your wedding dress. We’re here to tell you that Revolve carries a small but notable edit of white gowns that are worth checking out. Geared towards the bride who dares to bare, you’ll find sultry styles with thigh-high slits, dresses with lingerie-inspired bustier bodices, and striking illusion paneling. Revolve also carries an item or two for the traditional bride with gowns made from classic satin and crepe fabrics.
Revolve also has sparkly short numbers for your bachelorette party, floral frocks for your garden rehearsal dinner, cotton mini dresses for your destination wedding, and even jaw-dropping lingerie for your wedding night and beyond.
While some other bridal retailers take weeks, if not months, to get your dress to you, Revolve is beloved by our team for its free two-day shipping on all orders. Sure, you may not order your dress two days before your wedding, but if you forget a bridal clutch or need an extra change of shoes, you know who to turn to. They also accept returns within 60 days, longer than most sites on this list, and the label is prepaid (yay!).
Size Range: XXS–4X | Shipping: Free 2-day | Returns: Within 60 days
If you’re searching for an exquisite bridal gown with eye-catching sparkle or voluminous cascading ruffles, then Needle & Thread is the perfect match for your bold aesthetic. In its online wedding shop, you’ll find gowns embroidered with beads and sequins galore, dramatic silhouettes, and feminine floral prints.
Needle & Thread offers a section of ready-to-wear gowns in bright pastel hues and rich jewel tones for brides unabashed by vibrant and statement-making colors. The shipping minimum is slightly higher than in other places, but it’s easy to reach when splurging on a wedding gown. If you need to return anything, DHL will pick up your package.
Size Range: 0–18 | Shipping: Free standard on $350+ | Returns: Within 14 days; $10 fee
Anna Skoblikova is a star seller on Etsy for a reason, and classic brides will love the brand’s whimsical handmade designs. The store’s selection of couture gowns is fit for glamorous brides who want a memorable walk down the aisle. If you want something completely unique, the seller will create a custom gown, from the sketch to the final design.
The Etsy shop offers many intricate designs, including embellished floor-length frocks, regal long-sleeve gowns, allover lace options, and more. Plus, the seller is praised for quick and easy communication throughout shopping and designing. With almost 1,000 dresses sold and an average review rating of 4.8 or higher, you can trust that your dream dress is in good hands when you shop from this brand.
Size Range: XXS–5XL | Shipping: Free | Returns: Within 14 days
Moda Operandi has us swooning over its highly curated online bridal edit of ultra-luxe designs. From clean and classic pieces by Carolina Herrera Bridal to the newest styles from Brock Collection and Markarian, choosing just one favorite will be challenging. Moda Operandi is also known for its online bridal trunk shows featuring coveted designers such as Vera Wang, Danielle Frankel, and Oscar de la Renta, where all gowns can be bought directly online. These trunk shows only last for a limited time, so check the site regularly.
If you’re also looking for bridal accessories, you’re in luck! Not only does Moda Operandi offer bridal shoes, bags, and jewelry, but you can also browse the site for chic clutches from Cult Gaia, exquisite shoes from Prada, and jewelry that you won’t be able to leave the site without.
Given how difficult it is to reach a real human in customer care nowadays, we appreciate that Moda offers a customer service hotline every day of the week. Feel free to ask questions about a particular style or the status of your order.
Size Range: 0–16 | Shipping: Rates vary | Returns: Within 28 days
You’ve come to the right place if you love bows, capes, and all-over lace! Tadashi Shoji offers scores of wedding dresses for every bridal style. Shop slightly off-the-shoulder numbers with illusion bodices adorned with intricate lace, simple sheath gowns, and body-hugging silhouettes. Romantics at heart will love sweet details like Victorian-inspired puff sleeves, and frothy tulle flocked with Swiss dots. Brides looking for little white dresses need no further than Tadashi Shoji’s collection of mini, midi, and tea-length dresses in all-over beading or graphic lace. The site makes shopping easy with filters for sleeve length, neckline, fabric, and even body type.
Tadashi Shoji is also known for his beautiful and flattering mother-of-the-bride and mother-of-the-groom dresses with styles offered in deep jewel tones, pastels, and radiant metallics. Overwhelmed by all the options? Book a virtual styling appointment to get expert advice on how to pick a dress and even how to hem it.
Size Range: 00–18 | Shipping: Free standard | Returns: Within 15 days
Calling all boho brides! If you’re searching for your dream wedding gown, look no further than Flora & Lane on Etsy. The popular seller provides bohemian luxe wedding gowns designed with unexpected yet elegant details—think florals, bold colors, eye-catching embroidery, crochet lace, oversized bell sleeves, and more.
Etsy reviewers rave about the store’s beautiful styles and communicative and helpful service. With wedding dress prices starting at under $500, this site has something for various budgets and styles for every season.
Size Range: 0–28 | Shipping: Free | Returns: Inquire with seller
Non-traditional and fashion-forward brides will gush over endless ready-to-wear options from Farfetch. If you’re no stranger to the site, then you know it offers a bevy of luxe gowns and accessories by famed designers such as Giambattista Valli and Saint Laurent. From exaggerated tulle gowns to body-skimming slips and modern jumpsuits, you’ll find a style that speaks to you. If you’re a lover of all things vintage, explore the site’s selection of pre-owned items; you might end up finding your “something old” or your “something blue.”
Size Range: 3XS–4XL | Shipping: Free on $200+ | Returns: Within 14 days
If you’re looking for a wedding dress that’s well-made, fashionable, and budget-friendly, check out Azazie’s impressive selection of wedding dresses—most of which retail for under $300. From sexy fit-and-flare gowns to boho-inspired silhouettes and flirty mini-dresses, Azazie truly offers something for everyone. For those of us who are indecisive, Azazie offers a “try at home” option, where you can try up to three dresses for $15 each, including shipping. After a week of testing it at home, you ship it back with the prepaid label, and then you can decide.
Once you’ve landed on your dream gown, explore scores of affordable bridal party dresses in tons of stylish iterations and colors that will please even the most discerning people in your bridal party. You can also get three free swatches to see the fabrics in person and choose the best colors for your bridesmaids. Rather than picking one dress for everyone, we know brides who selected a single shade from Azazie and asked their bridal party to choose amongst the 30 dresses in that color. This assured the bride that their bridal party would coordinate while giving the bridesmaids the freedom to choose a dress they loved. Your bridesmaids can also shop by different features, including very specific details, like slit, padding, and the type of back.
Size Range: 0–30 | Shipping: Free on $120+ | Returns: Within 30 days; 5% restocking fee
New York City-based brand Markarian is quickly becoming the go-to online shop for chic brides in the know. At Markarian, the beauty is in the details. Shop designs crafted from the finest fabrics and finished with exquisite touches such as contrasting light blue sashes, pearl embellished straps, and expertly draped bodices. Whether you’re getting married at the courthouse or in the gardens of a grand estate, Markarian has a dress for you. Read the fine print and check if a dress is returnable, as the return policy depends on the item.
Size Range: 0–16 | Shipping: 12–16 weeks | Returns: Varies by item
Amsale’s expertly made and timeless wedding gowns are a classic bride’s dream. While you can only purchase Amsale gowns through one of its retailers, the Nouvelle Amsale line is available for purchase online. Choose from stretch crepe sheath gowns with delicate lace sleeves, classic ball gowns with structured bodices, and fit and flare gowns with shoulder bow details. We like the fact that we can shop by fabric and range. Do keep in mind that all bridal dresses are final sale and non-returnable.
Prefer to design your own gown from the comfort of your home? Amsale x You allows you to do just that. Choose your preferred silhouette from the library of interchangeable silhouettes, then pick your fabric, bodice shape, and skirt style to create a wedding dress that feels uniquely you.
Size Range: 0–24 | Shipping: Free on $75+; 10 weeks for production | Returns: No returns or exchanges
Danielle Hirsch—the designer behind Danielle Frankel—introduced her namesake label in 2017. Her chic, edgy, and different designs quickly gained popularity, especially among celebrity brides. In 2020, the cool-girl brand launched its new e-commerce site, meaning that brides could finally shop Danielle Frankel’s coveted designs without a visit to the studio. The site houses a variety of stunning styles, from impossibly chic separates to modern silhouettes to gowns with exquisite puff sleeves. Once you’ve secured your dream dress, complete your look with the brand’s baroque pearl necklace or shoulder-grazing earrings.
While we enjoyed buying a dress from the brand’s website, we wished we had a longer return window than just five days. If you want more flexibility, you can check out other retailers, like Net-a-Porter, to see if they have the style you’re eyeing.
Size Range: 0–12 | Shipping: 12–18 weeks | Returns: Within five days; $200 restocking free
Although the majority of Watters’s bridal gowns can only be purchased in-store, the brand also has a Ready to Ship shop featuring some of its most popular styles. Shop vintage-inspired tea-length dresses, gowns with plunging-V necklines, and styles with ’70s-inspired bell sleeves. The selection is ideal for the non-traditional bride wanting to rock a mini dress or a few outfit changes. If you order your dress online, most items are ready to ship (hence, the name), so you can expect to receive your order fairly quickly. If you need to return the dress, make sure you refer to the brand’s return policy.
Size Range: 00–24, petite and tall available | Shipping: Free standard | Returns: Within 14 days
Mila Bridal on Etsy brings a personal touch to every garment by making every design by hand. This seller offers a mix of bohemian, modern, and traditional styles at an affordable cost, with prices starting at around $300. Mila Bridal has something for every kind of bride, from sleek and fitted mermaid silhouettes to princess ballgowns to minimalist silk dresses.
Plus, the store’s wedding dresses are made according to your measurements and can be delivered worldwide. With average reviews of 4.8 stars or higher, Mila Bridal continues to satisfy brides-to-be and make them feel beautiful on their special day.
Size Range: Custom | Shipping: Free | Returns: Inquire with seller
Saks Fifth Avenue is known for its robust designer clothing, shoes, and accessories collection. The tried-and-true department store is also a go-to destination for bridal attire, including gorgeous wedding dresses. When you shop the collection, you’ll find styles from Valentino, Danielle Frankel, Markarian, Giorgio Armani, Galvan, Alexia Maria, Sachin & Babi, and Zimmermann—to name just a few.
Curated for the sophisticated shopper, the silhouettes range from sleek column gowns and wrap dresses to modern jumpsuits and tasteful mini dresses. Prices range from a few hundred to several thousand dollars, and you can occasionally score a great sale.
Size Range: 0–28 | Shipping: Free standard on $100+ | Returns: Within 30 days
If you don’t already love Meshki for its selection of elegant, reasonably priced clothing, you will for its expansive bridal section. The Australian line offers dresses ranging from romantic ballgowns to fanciful minis and everything in between. The wedding section is divided into categories like engagement party and after party, as well as guest attire for garden weddings and black-tie affairs.
Meshki can help anyone in their bridal era find whatever they need and affordable price points that typically start at under $200. Despite the lower price points, the quality is high, according to online reviews. And the brand also offers a loyalty program with early access to VIP customer care.
Size Range: XXS-3XL | Shipping: Free standard over $130 | Returns: Within 14 days
What to Look for When Shopping for a Wedding Dress Online
- Silhouette and Size: Before you even begin browsing online, it’s essential to know your measurements and what silhouettes work best for your body type. Check with each brand’s sizing guides, as each designer uses slightly different measurements. This will help eliminate a lot of trial and error and ensure that your wedding dress fits you perfectly. When compiling this list, we looked for sites that offer extensive size ranges and special sizes and alterations for petite, tall, or pregnant.
- Fabrics: Beyond size, you’ll also want to pay attention to the range of silhouettes, bodice, sleeve style, and the specific fabrics used. Since you’re not viewing wedding dresses in person, it’s also helpful to familiarize yourself with different types of fabrics, so you can understand how specific wedding dresses will fit and feel. Consider whether you want something smooth and silky like satin or charmeuse or a more light and airy style like chiffon or tulle. You also want to consider the season you are getting married and what fabric best suits the weather and location.
- Shipping and Returns Policy: One of the most essential tips for buying a wedding dress online is to review a retailer’s shipping and returns policy extensively. Make sure you read the fine print and are very clear on return policies and delivery dates. If a site has a flexible return policy, you might want to order your dress in several sizes to ensure you find the ideal fit.
Why Trust Brides
Contributing writer Sophie Moore is a former fashion editor at Brides and is an expert in all things bridal attire, from couture wedding gowns to the perfect “something blue” accessory. She researches and sources the best fashion items for brides, grooms, wedding guests, and parties. For this article, the Brides team heavily researched and even tested popular online wedding gown retailers.
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