As an editor specifically focused on finding the very best shopping buys for you, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.
I come across so many great pieces but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and often in my own wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor would actually consider buying for herself.
(Image credit: @emilyjdawes)
I’m always on the lookout for pieces that can make outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Longevity and versatility also play a huge part in the elimination process when I’m thinking about whether something is worth buying. If a piece is good quality and can be dressed up and down, as well as layered up in all seasons, it’s likely that you’ll get more wear out of it.
So, with this criteria in mind, below I’ve curated 29 new-in buys that I’ve come across lately that have seriously impressed me. Any one of them would add worth to your wardrobe, and you can have full confidence that each piece has a shopping expert’s backing.
Shop the New Pieces Really Worth Your Money:
ALIGNE
Ulysses Broderie Organic Cotton Shirt
If summer was a shirt, there’s no doubt it would be this one. I’m predicting we’re about to see this everywhere (in fact I already am), so jump on it now to be a leader, not a follower.
I saw this in the store front window on Regent Street this week and it stopped me in my tracks. The beads! The raffia! The chic green colour! I’m sold.
With Nothing Underneath
The Weekend: Hemp, Chocolate
A linen shirt is a non-negotiable in my summer wardrobe, and so I’m turning to the brand that knows all about excellent shirts.
COS
Bias-Cut Linen-Blend Midi Dress
I just tried this dress on and it is totally effortlessly and incredibly chic. Just add a pair of simple flip flops and you’re set.
Massimo Dutti
Natural Raffia Bucket Bag
This is my basket bag of choice this summer. It feels unique, and cute for day or night, on holiday or in the city.
Free People
Forevermore Tank
This top is heavenly! I’ve already seen a few influencers adding it to their holiday wardrobes, understandably.
Reformation
Balia Linen Dress Es
No one wants to spend time figuring out what to wear when the sun is shininig, so if you’re looking for a one-and-done piece that is sure to look highly elevated, then this dress should go straight in your basket.
& Other Stories
Woven Straw Bucket Hat
I’m really into a cute woven hat for summer.
Posse
Lori Red Gingham Dress
Posse is a beautiful brand for dresses and linen separates, and it’s just landed at Liberty.
hush
Cotton Stripe Pull on Trousers
This is my whole summer vibe.
Imagine this with jeans and a strappy heel! So cool.
DÔEN
Iona Lace-Trimmed Silk-Satin Shorts
Obsessed is an understatement. Wear these with your big shirts and ballet flats this summer.
This set is just adorable.
COS always has the chicest bags on the high street, and they’re great quality too.
Massimo Dutti
Split Suede Sandals With Toe Divider
A pop of red feels really fresh on footwear this season.
MANGO
Draped Dress With Asymmetrical Straps
The collaboration everyone is talking about right now.
Whistles
Ivory Cotton Crochet Midi Dress
Crochet is always cute for warmer weather.
hush
Rope Detail Flat Sandals
If you’re looking for an affordable alternative to those Miu Miu sandals, Hush has come to the rescue.
Jimmy Fairly
Brune Sunglasses
Every stylish person I know is wearing aviator sunglasses right now.
Fruity Booty
Zoe Red Gingham Bikini Top
The cutest bikini you ever did see.
CHLOÉ
Jeannette Leather Platform Sandals
If you’re not a flats person, Chloe’s wooden block heels are comfy enough to wear all day.
Hobbs
Burghley Seam Detail Shirt Dress
This is such an elegant dress for all your summer occasions.
DEIJI STUDIOS
Ease Striped Organic Cotton-Poplin Pajama Pants
Deiji is a brand that’s on my mind constantly when imagining my dream summer wardrobe at the moment.
Massimo Dutti
100% Linen V-Neck Blouse
Massimo Dutti scores again with this elevated linen two piece.
Reiss
Linen Double-Strap Slip Dress in Khaki
A dress you’ll lean on for summer events of all sorts.
TOTEME
Lounge Large Leather-Trimmed Suede Tote
Already thinking ahead to autumn? Prefall pieces are starting to trickle in, like this bag which I’m sure will be top of everyone’s wish lists come September.
ME+EM
Bouclé Stripe Knit Top Three-Piece Set
I’ll take this whole 3 piece set, please.
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