Beauty’s Olympics Marketing Playbook | BoF
Just like fashion, beauty brands want to have their Olympic moment.This year has seen an influx of fashion brands advertising...
marketing
How Tech is Supercharging Digital Marketing With AI-driven Campaigns
Fashion has flipped to early-adopter mode — and maybe just in time. The industry that took years to embrace e-commerce...
New sectors should now follow beauty and fashion brands into influencer marketing
Buttermilk’s Jamie Ray sees Cannes Lions’ refresh of the social and influencer Lions as a sign that the sector continues...
China’s Gen Zers to sway marketing, retail trends as they become major force driving domestic consumption
That perspective reflects how Xu and her fellow Gen Zers – those born between 1997 and 2012, according to think...
